experience

Alcohol sales now legal within University of Tennessee's Neyland Stadium

In 2019, the SEC made a decision to allow game attendees to purchase alcohol at sporting events.

Waller worked with hospitality management company to license the sale of alcoholic beverages within the University of Tennessee athletic facilities including Neyland Stadium, Thompson Boling Arena and Regal Soccer Stadium. Waller also negotiated with the city of Knoxville, TN and worked with our client to develop a state-of-the-art compliance plan to ensure limits are applied and to ensure underage people are not served. Neyland Stadium holds over 102,000 people and serves primarily as the home of the Tennessee Volunteers football team.