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New Cutting Edge Alcoholic Beverage Cocktail Garnish Featured at 2015 NCSLA Conference

Jun 17, 2015

Beverage innovator Steven Hollenkamp unveiled Cocktail Caviar at the 2015 annual meeting of the National Conference of State Liquor Administrators.  We found the idea quite unique, with the potential to become a successful staple among cocktail enthusiasts and creative chefs.


[caption id="attachment_3260" align="aligncenter" width="642"]Cocktail Caviar Cocktail Caviar[/caption]


By featuring the new product at NCSLA, Hollenkamp may have deflected potentially false negative protests about his product - directly to an audience of regulators that might field complaints about what could be perfidiously called an alcoholic beverage bomb destined for abuse by binge drinkers.

Hollenkamp described Cocktail Caviar as a very small 26 proof orb, about 3/8 in diameter based on our visual observation.  It sank to the bottom of cocktails and glasses of wine and did not dissolve.

We found the product to be a small burst of flavor when added to a cocktail or sampled off a spoon.  With an alcoholic content equivalent to wine, the vodka-based product produced a slightly spirituous jolt that was quickly overwhelmed by natural tasting flavors.

Cocktail Clavier will not be popular among binge drinkers, in our humble opinion.  We see it being a niche product, popular among craft cocktail bartenders looking to add color and a flavorful surprise to their concoctions.  We also see creative pastry chefs using Cocktail Caviar to add color and small bursts of flavor to gourmet desserts.

For no particular reason, makes us think of the Def Leopard classic "Pour Some Sugar on Me"

Pour some sugar on me
Ooh in the name of love
Pour some sugar on me
C'mon fire me up

Hollenkamp hopes to release Cocktail Caviar later this year in select markets.  A little more about the product is here.

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