podcast

Protect your employers, your customers - and your brand

May 21, 2020

Safety concerns for employers and customers may be top of mind for business now, but it's also important to understand how the actions you take now can impact your brand long-term. Proper messaging to customers, appropriate social media use and protection of your intellectual property and brand status are important, too. Waller's Laura Merritt talks about the challenges of managing through these challenges and provides helpful pointers for navigating this challenging business environment.